Essential Hipster

I finally made the switch from thongs to the Branwyn Merino Wool Briefs, and I couldn’t be happier. They’re incredibly comfortable, breathable, and stay in place all day without digging in or bunching up. The merino wool keeps me feeling fresh whether I’m hiking, traveling, or just running errands. I never thought I’d prefer briefs, but these have completely won me over!

Consistently Amazing—My Repeat Purchase

I’ve tried a lot of underwear over the years, and I keep coming back to merino wool, nothing else compares. These have become my go-to for literally everything, from everyday wear to workouts and travel. They’re incredibly soft (not itchy at all), breathable, and do an amazing job at regulating temperature, so I stay comfortable whether I’m running errands or breaking a sweat. What really stands out is how well they manage moisture and odor. I can wear them all day (or even on long travel days) and still feel fresh. The fit is supportive without being restrictive, and they hold up beautifully wash after wash (I hang to dry, never in the dryer). If you’re on the fence about merino wool underwear, I can honestly say they’re worth it. Once you try them, it’s hard to go back. I love the essential bralettes too!

The best undies

As an active 63 year old who runs about 26 miles a week, I’ve finally found my dream undies. They’re exactly what you didn’t necessarily know you’d been searching for since childhood; light, breathable and effortless, they’re the undergarments that allow you to go about your day without a thought to their existence! Thank you Branwyn. I have the hipsters as well as the bikinis and both deliver the same feel. I am 5’8” / 144 lbs and wear M in the hipsters and L in the bikinis.