Concentrated, deep-cleaning, Liquid Laundry Detergent. Made from renewable plant + earth mineral-derived ingredients.
Color-safe
Safe for the most sensitive skin
More loads per jug than common detergent
Can be used in regular or HE (hi...
Reviews
4.6
480 ratings
5
4
3
2
1
LOVE!
My family loves this laundry detergent in custom scent "Lemon Peppermint". Clothes come out clean and just smelling "fresh" every time!
M
M. · June 25, 2026
Custom detergent
In our effort to go as non toxic as possible in our home, this detergent has been a life saver. My skin is sensitive and most commercial detergents like Tide cause breakouts, welts and crazy itching. Rustic Strength detergent did none of that, is non toxic with the added bonus of smelling great and keeping our clothes clean. The only thing I don’t like is that I don’t have a refill location close enough to warrant driving more than an hour. Great product, customer service. This company and products are part of our household from now on!!
H
Hollie · June 6, 2026
Highly recommended
This is the only laundry detergent I will use. I'm so happy to have found this company that cares about using quality ingredients that are safe.
I just started trying custom made scents and I love it. The blends are perfect. The scent is not overpowering, cleans your clothes and has no harmful chemicals.
I highly recommend this company!